Link building strategy reciprocol links

Link Strategy, Why is it important?

Links are the hyperlinks that take you to other websites having similar material. With the recent changes in place, links have become a crucial thing for optimising your website on the Google search engine. To get a good listing on Google, the most popular search engine, you need to have `good links’ to and from your website.

`Good links’ imply that the link from and to your site relates to your site content and is of good quality. By providing similar content links will make the linked-to page seem more important to the search engine.

An example of a `good link’

Page 'A' has content about search engine submissions.

If Page 'A' has a link to a page that lets you submit to search engines (Page 'B'), then this is 'good link'.

If this link has text that can be read out of context (not ‘click here’), then this makes the link and Page 'B' even more important; e.g. link text “Submit to search engines”.

Some simple rules to create a 'Good Link':

Make sure the content on both pages is relevant to each other
Make sure the link text used can be read out of context - DONT USE text such as 'click here'
Make sure that there is a link back containing good link text

Some common mistakes about links:

Do not use text that cannot be read out of context - 'click here', 'back' and too many words in the text link.
Use text links if possible - these are much better than image links
Do not use image maps for links - these do not do well on the search engines.

The more links to your site of good quality, the better. Search Engines such as google will see your site as more important than a similar site with less links.

More links is also a good way of getting more human visitors. If you have 50 links pointing at your site from external sources and only 3 people per day click those links, that's 150 clicks per day to your site. If the link text follows the above rules, then those 150 visitors could be highly-targeted visitors who may wish to purchase your products or services.

How 123 Promotion can help to get quality links to your site.

We provide two forms of Link Strategy Products.

Product 1 - Link Sourcing - £85

Our link sourcing service will find up to 200 sites that relate to a keyword phrase of your choice. We will provide email address, domain and page details for up to 200 sites and provide data in an easy to use spreadsheet, so that you can easily contact the sites you wish to choose to receive links from.

An example of the spreadsheet format is below.

Contact Email	Domain	URL
bob@site1.co.uk	site1.co.uk	content.htm
web@site2.com	site2.com	info.php

From this list you can choose to contact the sites that are most relevant for you.

The process of ordering this service is very simple.

1.Choose a phrase to find sites for (e.g. if you sell yoyo's, a good phrase to use would be 'yoyo information').

2.Use our contact form to order spreadsheet.

3.Spreadsheet is emailed to you for you to begin your emails to potential link partners

Product 2 - Full Link Service - £245

Our full link service includes the following services

1.Creation of a Links Directory for your site

2.Potential Partners sourced from keyword phrases or sites that link to your competitors

3.Emails sent to gain reciprocal links.

For more information, contact us